Alice Language School

This is a brand concept

Company Description: We make highschool curriculums for learning Danish. We stand out because of our price. Our target audience is young adults. We want to convey a sense of delight, while at the same time being approachable.

Job Description: Create a logo using their information. They would prefer a pictorial mark that uses the color yellow. The logo will be embroidered on uniforms. Take into account the company's values and preferences, and make sure it will work for the planned use-cases.

Logo Rationale

I wanted to incorporate the letter "æ" which is an official letter in Denmark and that it visually contains both the first and last letters of the name "Alice". Additionally, I've included the tail of a message bubble to represent conversations, signifying that studying in Alice equips you with the capacity to have conversations in Danish.