Aeryx

https://www.facebook.com/profile.php?id=100086095861832

Project Type: Branding and Packaging

Background: Aeryx is a startup brand that specializes in badminton sporting goods.

Objective: Client wanted to create a brand that was as simple yet premium as Yonex, which is a top sports equipment brand. They also instructed me to create a packaging for their badminton shuttlecock packaging to kickstart their brand.

Aeryx's main brand element is a three-stripe with one stripe ahead of the others. This is meant to symbolize competition and that Aeryx wants you to be on top.